ModeesLearn / List growth & consent
List growth & consent
Lead magnets, landing pages, newsletters and the UK consent rules behind a list you can safely use.
A list you cannot prove you built is a list you cannot safely use. These guides cover both halves of that problem: how to attract the right people with lead magnets, landing pages and newsletters that earn a sign-up, and how to record what they agreed to, so the consent still holds when it is questioned. They are written against PECR and the UK GDPR, with the wording and the fields a record actually needs.
A lead magnet that costs nothing and still earns the signup
The best free resource is not an ebook. It is the one-page answer to the question your buyer asks before they trust you with a purchase.
Cold email to a business: PECR, sole traders and the word 'corporate'
The B2B email exemption depends on who the subscriber is, not what the address looks like. How to tell a company from a sole trader, and why it matters.
The three-part newsletter that survives a busy inbox
One idea, one example, one action. A repeatable format that is quick to write, useful to read and easy to forward.
What a consent record has to contain (and what most CRM notes leave out)
If you cannot show who agreed, to what wording, when and where, you cannot rely on consent. A field-by-field record that survives an audit.
Your landing page asks for too much: the two-field version that converts
Every field is a price the reader pays before they get the thing. Which two earn their place, how consent fits, and what to do with the answers afterwards.
Need the checklist?
Twelve checks before a client's campaign goes out. Free after a confirmed email.